A clever, eye-catching animated video was the best approach to help users understand an entirely new concept in job searching. Clean graphics and a simple color palette guides viewers through the steps and lets CulturecliQ clearly show job seekers how to find a position that is their perfect fit.
Brand Animation
Brand Introduction
From a brand that was developed to cut through the clutter of the answering service industry comes a high-flying video to introduce Clementine – the company and the carrier pigeon. This drone-driven spot showcases the brand as “there when you can’t be” and features a cameo by a fully animated Clementine herself.
Recruitment Initiative
The restaurant industry is filled with grueling and unfulfilling jobs at very low pay. Roberts Restaurant Group does things differently and hires people who want to build a career in hospitality. That is precisely why several of those people are showcased in a recruitment video that speaks to RRG’s workplace culture and the many career opportunities available at their restaurants.
Industrial Showcase
As part of its $30 million investment, MST Seamless Tube & Pipe improved their manufacturing capabilities, increased their capacity and shortened turnaround times. Using footage of fire, heat and the coolest parts of the manufacturing process, an invigorating video showcased their new, state-of-the-art Pilger Mill and and positioned the 90-year-old company as fresh and fired up. You could say it showed they’re not a run-of-the-mill steel mill.
Environmental Series
Roberts Restaurant Group is a collection of six dining destinations, and a series of videos was created to showcase the distinct personality and atmosphere of each restaurant. Cafe ML is one of the most unique, and its video virtually brings guests into the restaurant and shows them around as if they were there, highlighting the cool interior, sleek food styling and eclectic environment.