It’s not enough to just tout a product anymore. You have to share your story. Create a dialogue. Engage at many levels. Develop a relationship. The key is custom content. Brooklyn Pizza, a long-standing regional brand, built stronger relationships using a variety of content, including email marketing, social media and video channel that offered a deeper, inside look at what goes on behind the scenes and before a single pizza is served each day.
People have a handful of go-to restaurants that they frequent regularly. We created custom content to demonstrate that half a dozen unique high-end restaurants in the area are actually all related. Roberts Restaurant Group now reaches out to its guests and builds relationships in a variety of successful, content-driven ways, including social media, blog posts and videos that showcase the distinct personalities of each dining destination.