DOWNTOWN

A trendy clothing brand headquartered in San Francisco needs marketing that turns heads as much as its fashionable pieces do. To launch the luxury brand Downtown into a fierce retail landscape, Know Advertising relied on a well-known face to feature prominently. Striking, moody photography of actress Selma Blair provided a perfect palette for showcasing select clothing and accessories. The overall urban-rustic-chic aesthetic was employed across the board to build the brand and increase its recognition.  

brand development // logo creation // launch campaign // packaging // print advertising // collateral design & development // in-store signage