STAR LINCOLN

When there are more than 1,100 dealerships similar to yours across the nation, it’s crucial to stand out among them. Know Advertising reinvented Star Lincoln’s brand and capitalized on its upscale clientele and stellar service to appeal to those who long to exert less effort and live a little more. The comprehensive More Life, Less Effort campaign features lifestyle images that evoke peaceful feelings of fun and freedom – attributes not typically associated with automotive repairs or shopping for a new vehicle.  

brand development // branding campaign launch // digital advertising campaign // social media marketing // print advertising // collateral design & development // in-store signage